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One of the Big Four accountancy firms have developed a preparation process for pitches that saves time and ensures best practice. The business development team has grown from one person to a geographically diversified team of experts, every major pitch is carefully coordinated to achieve maximum potential through the whole process, and the communication with the client is carefully planned at every stage. In many cases, the decision is made by the client to appoint the team even before the formal presentation stage. Pitches are now a productive part of the partners' lives, with a process that is efficient and makes best use of the limited time available. |
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The European office of a major US software company coordinate a Conference Speakers' Forum. Instead of random, few and unproductive attendances at conferences, speakers are coordinated through the marketing department, with careful targeting towards the most promising occasions. Speakers are prepared for the conferences, information is shared and time is saved in the preparation process. Sponsorships are not wasted by poorly performing speakers and best practice is demonstrated on every occasion. |
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